Swimwear Market Is Booming in Forthcoming Year with Top Key Players Like Haddow Group Plc, Nike , Boardriders, Arena Italia S.p.A

Swimwear is a costume specially designed for people engaged in water-based activity or water sports such as swimming, water polo, surfing, water skiing, or even leisure activities such as sun bathing. It protects the wearer from chlorinated water in swimming pools and sea water, which contains salts that can cause skin rashes. It is manufactured using different types of fabrics such as polyester, nylon, spandex and other blended fibers, as they offer high elasticity, high drapability & comfort required for performing various water activities. Moreover, swimwear gains popularity as a semi-casual wear as the consumer nowadays prefers wearing these for pool parties and at outdoor venues such as restaurants, resorts, and shopping centers.

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Some of the major players analyzed in this report are Haddow Group Plc, Nike Inc., Boardriders, Inc., Arena Italia S.p.A., Swimwear Anywhere, Inc., Adidas AG, Dick’s Sporting Goods, Gap Inc., Phillips-Van Heusen Corporation (PVH Corp.), and Perry Ellis International Inc.

Product innovation and design drive the growth of the global swimwear market. These include new types of fabrics and materials with a variety of styles and prints. Manufacturers and designers focus on both the comfort level and features of swimwear, as it has a high impact on the consumer’s purchase decision. Manufacturers have introduced innovative swimwear products such as thermal swimwear and swimsuits that provide UV protection to cater various needs of the customers. In addition, there is an increase in the demand for designer & trendy swimwear among middle-aged consumer. This factor increases the need for experimenting with design, patterns, and styles to meet the consumer’s expectation. The high demand for innovative and designer swimwear is projected to boost the growth of the swimwear market.

Swimming is consider as a healthy and low-impact activity that has many physical and mental health benefits such as alleviating stress, building endurance, muscle strength, and cardiovascular fitness. It also helps maintain a healthy weight, healthy heart, and lungs. It is a great recreational activity for people of all ages. Growth in interest of consumer in swimming as recreational & fitness activity fuels the growth of the global swimwear market. In addition, swimming is the most popular sport in many countries such as Russia, China, India, Australia, and others Increase in participation rate of water sports also contributes to the growth of the swimwear industry. Factors such as growth in demand for luxury swimwear by women, increase in public or private swimming pools & clubs, and high penetration & acceptance rates of ecommerce platforms supplement the market growth. However, swimwear requires proper & systematic processing and designing of raw materials of various fabrics such as polyester, nylon, polypropylene, spandex, and neoprene to produce the desired texture, design, look, and other fashion attributes of swimwear. Price volatility of these raw materials affect the size of the swimwear market to greater extent. In addition, to cater to the fluctuating demand for different designs heavy inflow of investment for the R&D is required which leads to high cost of designing, thereby hampering the growth of the swimwear market.

There is an increase in the use of fabrics with high thermal insulation, enhanced flexibility, adequate surface friction, and lightweight nature for the production of wetsuits/swimsuits. Neoprene, also known as polychloroprene, is a type of synthetic rubber, which is produced by polymerization of chloroprene and inhibits all the properties suitable for designing the perfect swimwear. Incorporation of neoprene fiber to develop fabrics for swimwear is expected to provide lucrative opportunities for the swimwear market. Apart from this, factors such as expansion in product line, innovations in men’s swimwear, and introduction of multifunctional cover-up swimwear and beachwear also provide great opportunities for the swimwear market in the upcoming years.

The swimwear market is segmented based on fabric, distribution channel, end user, and region. By fabric type, the swimwear market is divided as polyester, nylon, neoprene, spandex/elastane, and others. Based on distribution channel, it is bifurcated into offline and online. Based on end user, the swimwear market is classified into woman, man, and child. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

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KEY MARKET SEGMENTS

By Fabric

Polyester
Nylon
Neoprene
Spandex
Others

Distribution Channel

Offline
Online

End User

Woman
Man
Child

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Indonesia
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Turkey
Rest of LAMEA

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